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This web site states the following, "Beginners Classes Enrolling Now! Kids Karate in Billerica Teaches." We noticed that the web site stated " Discipline and Self Confidence! We are experienced and dedicated." It also said " Our kids karate classes are awesome and of the highest quality. The ultimate workout for toning and fat burning. Burn calories, get into incredible shape fast. This program will get you looking your best and feeling great! Try a free class! These classes are a terrific total body workout. Gain strength, flexibility, stamina and self-defense skills in a friendly." The header had Kids Karate Classes Billerica as the highest ranking optimized keyword. It is followed by Cardio Kickboxing Bootcamp, Fitness, and Michael Macaris Kung Fu which isn't as ranked as highly as Kids Karate Classes Billerica. The next words macariskungfu.com uses is Martial Arts. Self Defense was included and will not be understood by web engines.